Grahamstown, South Africa, is about 550 miles east of Cape Town. But, in this mid-size city of about 125,000 people, lives a rapper who's inspired musicians from all over the world to contribute to the "Officially Offside" album, a compilation of songs prortesting against social injustice.
Xolile 'X' Madinda is the man behind this project. His message is controversial. He's in favor of reparations for black South Africans from multi-national corporations.
"The artists all did it for free ... they said if any money was made it should go to Khulumani," he said. "This is just another form of activism ... these issues must be out there, it is not about colour, it is about one voice."
Although born in 1979 -- three years after the Soweto Uprising - X says his generation still had meaningful contributions to make to society and the daily struggles faced by the oppressed.
Despite the original message of the album, Madinda now hopes it will become a method of inspiring people around the world to fight against social injustice.
Listen to the album right now on the Red Card Campaign site.